Upcoming events :

Dr. D. will be speaking in San Diego, Ca:

Orthokeratology Symposium
Friday, April 18, 2008

 


Dr. Nick Despotidis, practice management lecturer at
GOS and ASCRT meetings, has enjoyed a successful
corneal reshaping practice for over a decade. He is
going to share his KEY tools and strategies that
have helped his practice become one of the most
successful practices in the country!


Here's what one doctor had to say after attending this workshop...

Seldom, perhaps never, have I attended a presentation that was so passionately given.  It is very obvious that you and your staff are 100% committed to corneal reshaping and making it a cornerstone of your practice.  Your technique of integrating the modality into one's practice and the dramatic increase of revenues gained from that commitment will be invaluable in my office.  Thanks for the opportunity to attend. 

- Lee Rigel

Read more...

The Top 5 Secrets

During the development of my corneal reshaping practice, I’ve overcome five recurring obstacles:

  1. How to consistently grow my CRT/VST practice, year after year.
  2. How to consistently present fees and convert patients into sign ups.
  3. How to train my staff to provide consistent results.
  4. How to integrate corneal reshaping within my office, while experiencing consistent growth in other profit centers.
  5. How to get patients and doctors to consistently refer corneal re-shaping patients to my practice.

I’ve developed a turnkey system to address all five areas, which in turn has allowed for consistent growth within my office.   The same systems have also grown our eyeglass selections, contact lens fits and therapeutic practice.   All training doctor and staff manuals are in paper and electronic form, well orchestrated in step by step manner.
 
Step #1: Defining Purpose and Values

Define why CORNEAL RESHAPING:
Statistically identifying “pillars” that support your practice:
Challenges or Opportunities?
Define your personal values or principles

Step #2: Goal Setting

Fee determination
Chair cost determination
CRT/VST growth benchmarks
Consultation Goal Setting

Step #3: Assessment:

Current CORNEAL RESHAPING Volume
How many CRT/VST pts are you currently seeing?
How many consults will allow for?
What Systems will you implement to monitor?
What fees will you charge?
But my patients won’t pay…

Step #4: Marketing:
External Marketing
Internal Marketing

Step #5: Prepare for Success:

Patient Scheduling
Patient Flow
Patient Testing
Patient Interactions
Fee Presentation
Staff Motivation